EA's "sin to win" contest: bad idea or terrible idea?

Osha · 2009-08-01T12:15:19

EA recently had a contest at comic-con called "Sin to win". link, other link (work warning: cleavage) I'm just a tad bit late with this post as it's over now but basically: The advertisement shows a skull with two naked devil girls and the text "sin to win" tatooed above a womans cleavage. To win one had to take pictures ("acts of lust") with booth babes (any booth babes, not just EA employees) and send them to EA via internet. The grand prize was dinner with "two hot girls", "a chest full of booty" [rolleyes], and some other stuff. This is wrong on so many levels: First of all there's their assumption that anyone entering the contest would be a straight male. Then there's the overt sexualization and objectification of women. Then there's the fact that they call the picture taking an "act of lust" and tell people to "sin to win"; you just *know* they want people to push the limits (even if they do have disclaimers in the small text), and it should be obvious that this is encouraging inappropriate behavior (sexual harrasement) towards booth babes. And finally how they encourage this for any booth babes at the convention, not just EA employees. Thoughts?