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About agents...

Started by Tacit 5 replies 700+ views
Original Post
Tacit
Tacit
Hello people, I''d like to hear about your experience with agents. What types of responsibilities have they taken on for your projects and what payment deal have you negotiated (percentage of publishing deal, contact-based salary, etc.)? I''m not asking for an explanation of what agents typically do. I know what they do. I''m just curious to hear what some of your specific experiences have been and what kind of payment deal you''ve worked out. Thanks! R.
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Tacit
Tacit
Hmmm...hasn''t anyone here had *any* experience with agents??
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DavidRM
DavidRM
I talked to a Real, Live Hollywood Agent on the phone a couple of times. I had his name from a True Veteran of the Industry that had worked with him before, so he came highly recommended.

We chatted about modern poetry, some of the TV shows he had agented, his articles that he had on his web page, and about how successful online-only games are still pretty much a Mystery of the Universe. He was friendly, well-informed about computer games (if not about multi-player games), and seemed a great guy. I would''ve loved to work with him.

But, frankly, he wasn''t sure what he could offer, and I wasn''t sure what I would use him for. So nothing ever came of it.

I don''t think your "normal" agent is suited to game development. Primarily because game development doesn''t hinge on a single person or a single idea. It''s a team effort. And agent-ing a team isn''t the same as agent-ing an individual (e.g., an actor or the creator of a new cartoon).

You''re better off learning how to pitch a game (and your team) to a publisher directly.


DavidRM
Samu Games
Tacit
Tacit
Oh, I meant a game agent who would represent a development team and use their contacts to pitch your project to publishers, not a typical TV or film agent. This is what I''m currently evaluating. Just wanted to know if anyone had used a game agent to broker a publishing deal and what their experience was.

Thanks.

R.
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grhodes_at_work
grhodes_at_work
I''ve had initial meetings with a few game agents, including an agent at a "volume" agency that deals with many, many studios, and two more "exclusive" agents who work with only select studios.

The exclusive agents tend to only represent 3 or 4 studios at a time, and it is nearly as challenging to get the agent to agree to work for you as it is to get a publisher to fund a project. These exclusive agents generally have tight relationships with at least one publisher, since they usually used to work for the publisher. One of these exclusive agents was recommended by a publisher we''d been talking to directly. I did some asking around, talking to other folks in the industry about these guys. I got very good feedback on both of the exclusive agents, while nobody had heard of the agent from the volume agency.

I believe you may strike a better deal (or even a deal at all) if you work with an exclusive agent instead of a "volume" agent or agency. Certainly, AP had a bad experience with a volume agency.

One problem is, the better agents tend to hide. Only one of the three exclusive agents I''m aware of had information available on the web. The listed phone number was voice mail only, and he never returned my calls. The two that I did contact do not publicize their contact information. I was just in the right place at the right time, or knew the right person, to get phone numbers.

Your best bet for finding an exclusive agent may be to attend E3 and go to the sessions on obtaining publishing contracts in the industry. Usually, these sessions are run by agents. At least agents always participate in them.

The agent contracts do tend to be as AP stated, a percentage commission on the deal. One of our draft contracts was for 10% of the development budget + 10% of royalties. They were willing to lower that percentage for the case where we already had a relationship with the publisher (we have contacts at two major publishers, but no experience negotiating a game development contract). I think one of the other contracts may have been 15% of development budget only, and a lower percentage on royalties.

The other problem with exclusive agents is that perhaps people won''t share their contact information too quickly. I know I''m not willing to give out contact information. Since I may be in competition with folks here to secure the services of a particular agent. Even ignoring the competition, since these agents don''t want to be easily found, it might piss them off if I provide their contact info.

Oh well, hope this gives you at least another opinion, and some additional ideas about agents.

Graham Rhodes
Senior Scientist
Applied Research Associates, Inc.
Graham Rhodes Moderator, Math & Physics forum @ gamedev.net
Tacit
Tacit
Oh this is surely all great stuff! Thank you everyone. Please...if there is any more please continue posting!

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