Thanks for all the additional replys, obviously its again way to much to commentate on all of it, but be sure I read all of it and got some new things I didn't think of before.
None of these show the entire game in detail as video from start to finish. Once youve seen it all what value remains in playing the game?
Watching someone play game != playing game. If I asked you to come over and watch me level a character to 100 in WoW without us communicating, would you do it? (or pick your favourite game you eigther have played or didn't play yet but want to).
To be a little more precice, there is so much more value to playing a game than just having it auto-pilot before your eyes - how you play it, how you control your character, having/showing/developing the skill needed to beat and/or master the game, the choices you make, the order in which you progress, how you design/progress your character, being able to set your own pace... some of those are subjective to certain types of games, but there is always something - there is a reason they say "Playing video games is more fun than watching other people play video games".
Heck, if seeing it one time, why do people play through games multiple times? I think I've literally played through every single game I liked more than one time.
Also, there is the other way around - at one time I came into touch with dead space and got fascinated by the setting, but were a little reluctant about it being a "in your face" type of horror game. I watched a small play/walkthrough (at least 30 minutes of ingame footage), and decided to buy it based on that. If there was no (moving) ingame material outside of trailes, I would not have bought it.
Case and point, I find it not convincing that having video footage online will harm the company. If anything, there is even evidence pointing in the opposite direction. CAN companies be hurt by people making a say review that consists of 50%, if not 100% of the game? Potentially yes, but I lack evidence to belive that it actually does.
Except by using somebody else IP you could devalue it by so much that it becomes worthless. Which makes it much worse than taking somebodies car because you can still give the car back and you probably wouldn't have affected its value.
After thinking much about it, I'm not really sold about this argument. (this is not only a response to your post, but also the other times it was brough up)
Ok, first of all, IF you damage an IP, thats absolutely a no-go.
But I do not belive that (small-scale) fan fiction can really hurt an IP. An IP is not a physical object where you can go in an take stabs at, rip stuff out, or poor nasty stuff over. The value of an IP purely lies in its perception amongs the consumers, and potentially financees.
So in order to hurt an IP, you must alter the perception of the target audience to the point where they go "Eh, I don't think I want to buy that new mario game from nintendo anymore - some jerk on the internet made a really terrible rendition on it, I quess that IP is dead for me" (a little bit exaggerated, but you get the idea).
And, to be totally honest. I don't see that happening in any shape or form from some inofficial fan-made work. The damage that comes from a bad game in an IP being released comes with the perception of "The developers of this IP screwed over, they surely won't make another good game after this".
Kind of reminds me of the current situation in World of Warcraft - people are really pissed of at the developers for being appearently being deceptive about released information, cutting content here and there, not even having enough relevant content to keep people entertained, and a general decrease in quality, effort and a focus towards casual gaming (lets not discuss those points here for the sake of the argument, I know some might be object of discussion for people who actively play WoW). Now, the WoW/Warcraft-franchise surely took damage from this, it already lost half its subscribers in just a few months. For most people, WoD is strictly the worst addon ever made, and many people are gone for good.
BUT, the point is - if I was to make this kind of WoW, call it "World of Wacraft 2", host my own servers, say even offer a free char trans for a matter of allowing people to play here - and say I made this addon even shittier than it already is, putting no effort whatsoever, but just putting "WoW" lore, characters etc.. whereever I can - do you honestly belive that it would have had the same effect, or even any effect on blizzards playerbase? Take aside that now there would have been a free WoW-alternative which could have made some player unsub for the time - granted, this is the kind of thing I'm not even supporting - just to make it clear, I am NOT for being able to just offer an active competition based on the same franchise for any currently sold game. But aside from that, people as I see it would have gone more on the lines of "WTF did this guy make a shitty game and call it World of Warcraft, what an insult to the name. I'm going back to the real game".
Kind of case and point, to stay on the example, is with WoW private servers. Blizzard actively takes those down when they get to big/relevant, and its obviously illegal. However, even though there is no fixed data on this, it appears that those servers actually gain blizzard more than they lose them. I've heard noumerous stories of people starting out on free, illegale private servers, then switching to actual paid WoW, not even though, but mostly because those private servers are buggy as hell, have lack of people, updates, content, you name it. Hell, I even personally recruited I belive 11-15 people from a private server (some close friends, some I only knew onlines), some of who would have never, ever touched WoW if they had to start while playing it.
I know, the problem with this is that it is extremely hard to pinpoint "facts" like this (is the existence of private servers in WoW actually pulling more potentially paying subscribers away, or are there more people that start to play payed WoW due to the "free" demo?), and thus hard to come to some sort of conclusion, or thinking even further laws/guidelines - but the point is, as far as I'm concerned with all the information that I have, Blizzard is not taking any damage eigther to their IP nor to their finances due to the (in case of this thread really extreme, corporate example) of illegal free servers with indirect competition (said servers are always 2-3 addons behind).
Ok, but another example to stay more on the topic of fan-fiction, there are three games that actually uses popular IPs from Nintendo, without Nintendo developing them: Hotel Mario, Link: The faces of evil and Zelda: The wand of gamelon. Those where all based on Nintendo working on developing a CD based console with Philips. Even though this failed, Nintendo still somehow reserved philips the rights to use their characters in some of their games - but thats appearently all the control that nintendo had. What came out of this where 3 truly horrible games, the zelda games especially being considered by far the worst of the series, if not some of the worst games ever made. True, Nintendo technically allowed Philips to use their characters - but the actual point is, do you honestly belive that those absolutely horrible Zelda games, made on some obscure console, without being "licenced" by nintendo, had any direct impact on the franchise? Almost any alleged Zelda player knows of them, even outside of that they are kind of infamous - now those would precicely fall into the category of "well known, horrible, (almost) without oversight of the original creater of the IP". I just fail to find evidence, nor belive, that Nintendo took any direct damage due to those games existing. Are you telling me that there are really supposed to be relevant amount of people going "yeeesh, those zelda games from god know who where horrible - now I'm less hyped for Majoras Mask than I was before"?
Or at this point, I'm kind of assuming I eigther misunderstood the argument, or there is some sort of cultural barrier - because from how I've been raised and where I grew up, the thought that someone completely unrelated making something horrible based on a certain idea/story/franchise, and thus devaluating the franchise itself, is quite odd to me.
TL;DR;
I'm just not getting how a piece of work, that is labelled as being made inofficially, and shows no sign of the original makers involved (were really not talking about the people putting "made by nintendo" in their fan work), is ever going to influence the IP in a negative way. Ok, I buy the argument of coming in the way with a companies plan if we are talking about highly active franchises. I'm also sold on the argument that if you make a free alternative to a current game, or make some direct competition based on the same IP in the time, that this is going to hurt the company (though I never supported that in the first) place.
Outside of this, I just don't see how an unrelated piece of work is actively doing damage to the franchise it is copying/using without permission. If I made the worst kind of game, like a sex themed mario game where Mario is a Pimp, Peach is a hooker, and Bowser is something-Im-not-going-to-mention-because-I-feel-its-inappropriate, my point is, that while yes its inappropriate, yes its very untrue to the original idea, yes the original creater will not like it (and it might even be good if the original author had some sort of say over things THAT extreme), the IP will not take damage. Why? Because its a unrelated piece of work. Yes it has Mario, yes it has peach, yes it is called "Super Mario XXX", but its just that - a game some jerk made on the internet. People will eigther ignore it generally, or view it as an abomination out of the sick brain of some internet pervert. Heck, I'm just talking about the very idea - that alone puts this thoughts in your head, and introduces the idea to everyone who reads this - why does it need to be made as a game to allegedly take damage to the mario franchise? The only time when its a problem is IF it is from the original creator, or licenced developers/publishers, or shows some sort of endorsement from Nintendo, since this is what ultimately links the game to the franchise/cannon.
Now if someone could explain to me how damaging a franchise/IP via a work of unrelated fan-fiction works (aside from already mentioned correlation with companies plans), even better if you have some examples, that would be nice - so far, I can only say, yes its can of course happen like everything, but its not something that I see as very likely.
(Note: This only takes objection to said idea of "damaging the IP via fan-fiction", and does not propose the idea that based on, that I do not belive this is a likely thing, I'm for throwing all copyright and allowing everyone to use and market every idea someone had.)
Aside from that, I like some of the suggestions, like making copyright limited to a certain amount of time. I do see though that it is very hard to come to a certain conclusion, but I like the ideas proposed so far.