Original Post
Ever tried to conduct a promotion in game? Did you manage to evaluate its impact correctly? Or maybe something went wrong and the outcome was far from the expected? Carrying promotions with discounts is a part of monetization strategy for many projects. But practice shows that not everyone knows how to properly evaluate their effectiveness. Vasiliy Sabirov, devtodev lead analyst, examined the practice of in-game promotions and shared his conclusions and insights in guide "How to analyze promotions in games".
This guide will explain:
- how to select the optimal timing and duration for promotion period
- how to define the type and amount of promotion
- how to derive the right conclusions when analyzing the promotion
Download it for FREE here
If you have any further questions or your ideas on how promotion helped you to boost the game profit, please share it with us!