For small mobile game teams that monetize with ads, I’m curious what people consider the minimum useful set of metrics to review regularly.
Larger studios often have dedicated people watching dashboards, daily graph checks, and weekly deep dives. But many small teams do not have a data analyst or business person looking at this every day.
If a small team only had time to check a simple weekly dashboard, what would you include?
My current shortlist would be:
revenue
impressions
eCPM
fill rate / match rate
country split
placement performance
ad source / mediation source performance
The part I’m still thinking through is how to make this actionable instead of just another table of numbers.
For example:
if revenue drops but eCPM is stable, check impressions, fill, placement exposure, or country mix
if impressions and fill are stable but eCPM drops, check pricing, demand, ad source, or country mix
if one country or placement changed sharply, look there before changing global settings
For developers who have shipped or operated mobile games:
What metrics would you actually check every week?
What would you remove from this list?
And what would make a dashboard useful enough that a small team would keep looking at it?