Sony to skip CES 2027 for first time since expo's inaugural event in 1967

GamesIndustry.biz reports that Sony will not attend CES 2027, marking its first absence from the show since it launched in 1967. The company and its affiliates are not planning to exhibit, even though Sony has historically used CES for major keynote moments and platform updates.

That matters for developers because CES has often doubled as a visibility play for PlayStation hardware and adjacent tech. Sony used the event to unveil the PS5 logo in 2020 and to announce PS VR2 and Horizon: Call of the Mountain in 2022, so its absence removes a familiar venue for high-profile platform messaging.

Sony says the decision reflects a focus on entertainment, intellectual property, and technology that supports creators. In practice, that points to a continued preference for controlled, digital-first communication rather than broad consumer electronics trade-show beats.

The move also fits a wider pattern: Sony has been largely absent from in-person gaming conferences, including Gamescom, while rivals like Nintendo and Xbox have maintained a stronger floor presence. For teams watching platform strategy, it’s another sign that Sony is leaning harder into curated showcases and away from traditional expo cycles.