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XBox Wire
XBox Wire Official
· 2 weeks, 5 days ago • Joe Skrebels, XBOX Wire Editor-in-Chief

IKEA and XBOX Team Up on YXSTABY, a New Collection Made for Gaming at Home

Briefing

XBox Wire says IKEA and Xbox have teamed up on YXSTABY, a nine-piece collection aimed at making gaming feel more at home without giving up function or style. The line was co-developed by designers from both companies, with the Xbox controller serving as the main visual and structural reference across several pieces.

For developers, the interesting bit is how far the collaboration leans into product design language from hardware. The D-pad shows up as both a cushion and a stainless-steel platter, while a mirrored display box is meant to showcase a controller and collectibles. The collection also includes a gaming lounge chair, monitor stand, TV stand on castors, side table on castors, and a laptop support with storage.

The most notable piece is the thumbstick stool, which was developed from the Xbox Wireless Controller’s original 3D design files supplied by Xbox device designers. Even the grip texture was repurposed for seating, turning a familiar interaction detail into a functional furniture feature.

IKEA says the goal was to reimagine gaming as a thoughtful, comfortable part of everyday living. YXSTABY launches in IKEA stores today, with online availability later this year and market-by-market availability varying.

“We started with the Xbox controller—one of the most recognizable objects in gaming”

— Carl Ledbetter, Head of Design, XBOX Devices · Explaining the design approach behind YXSTABY
Original source
Read on XBox Wire
At a glance
what
IKEA and Xbox launched YXSTABY, a nine-piece gaming-inspired home collection.
who
IKEA and Xbox co-developed the line with designers from both teams.
when
The collection launches in IKEA stores today; online later this year.
impact
Shows how game hardware design can be translated into consumer products and gaming spaces.
Signal Mixed

Interesting branding, but mostly lifestyle merch

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