IP, parental controls and shared experiences: inside Netflix's strategy for kids games on its platform

Netflix is making significant strides in its gaming strategy, particularly for children. With the announcement of an exclusive partnership with FIFA and the acquisition of avatar creation platform Ready Player Me, the company is positioning itself to offer more engaging and age-appropriate mobile games. This is part of a broader effort led by Alain Tascan to refine Netflix's gaming offerings.

Developers should take note of these changes as they may lead to new opportunities in the kids' gaming market. The focus on parental controls and shared experiences is likely to influence design and development processes, making it essential for teams to adapt to these evolving requirements.