"We're going to see more hit games coming from publishers you've never heard of" – Pocketpair and the indie publishing revolution

Pocketpair says its publishing model is built for a market where 30–40% recoup-heavy deals are losing appeal. The company’s first big proof point is Windrose, which sold 1 million copies in a week, while Pocketpair Publishing has already signed seven titles. For indies, the takeaway is that creator-led publishers are becoming a real funding and marketing alternative.