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D7 or D28 IAP ROAS campaigns? The answer is both

Unity is pushing ad buyers to run both D7 and D28 IAP ROAS campaigns instead of choosing one window. The idea is to catch early spenders and the slower converters that only show up later in a game's lifecycle. Unity Vector is using game-creation data to tune both cohorts.

First reported 3 months ago • unity roas user acquisition mobile games
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