Creator-distributed discount codes drive massive uptake of game storefronts, according to new Tebex data

Creator codes are proving to be a serious storefront growth lever: Tebex says 80.4% of users who redeem them do so on their first purchase, and half buy the same day they join. Basket value also jumps sharply, with mobile webstore spend rising from $27 to $52 when a code is applied.