"The things that we based our assumptions on have changed fundamentally": Arrowhead CEO Shams Jorjani on the games industry's rapid transformation

GamesIndustry.biz reports Arrowhead CEO Shams Jorjani saying the industry’s old 2010s playbooks no longer hold. He points to longer dev cycles, faster content churn, AI, and rising Asian competition as forces pushing studios toward earlier player validation and stronger brands.