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Upcoming Changes to the Discounts & Events Section on Steam

Steamworks Development says Steam will start phasing out its manual Discounts & Events calendar in early 2027, replacing fixed promo slots with more dynamic, personalized recommendations. Valve says the test surfaced 10x more games in a day and lifted visits, wishlists, and cart adds. Existing Weekend, Midweek, and Daily Deals will still run.

First reported 1 week, 1 day ago • steam discounts discoverability storefront
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Steamworks Development Steamworks Development

Upcoming Changes to the Discounts & Events Section on Steam

1 week, 1 day ago Read source
GamesIndustry.biz GamesIndustry.biz 1% match

Valve is updating Steam's Discount & Events section to become more "dynamic and personalised"

1 week, 1 day ago Read source
Game Developer Game Developer 0% match

Steam's discounts and events tab will soon be fully algorithm-driven

1 week, 1 day ago Read source