Ad Tech News
The latest Ad Tech coverage curated for game developers.
GameFromScratch reports that AppLovin has sued Unity and sought a temporary restraining order over Unity's Ad Quality SDK. The core allegation is that Unity used data gathered through the SDK …
Unity says its AI-driven ad platform, Unity Vector, helped deliver its best quarter ever. Revenue rose 24% year over year, giving the company a stronger business footing as it leans …
Web games are getting a fresh business case in 2026: low-friction distribution, fast iteration, and ad-based monetization can make small, focused projects surprisingly viable. With Unity’s 2025 Gaming Report showing …
Unity’s Q1 shows the business is still growing, but the IronSource cleanup hit hard: revenue rose 17% to $508M while net loss widened to $347M. For teams watching Unity’s direction, …