Advertising News
The latest Advertising coverage curated for game developers.
GamesIndustry.biz reports that Microsoft has patented an ad-credit system for PC and Xbox games that would surface ads during natural pauses like loading screens or menus. Players would get ad-free …
Xbox is testing an ad-supported game streaming model that could lower the barrier to entry for players while creating a new revenue stream. The pitch hinges on pre-game ads that …
Xbox is testing an ad-supported cloud streaming option that lets Insiders play select owned games for free, with one-hour sessions and pre-roll ads. The pitch is lower-friction access on devices …
Roblox will start charging creators for brand integrations on a CPM basis, with rates that vary by audience region. U.S. visits cost $1.50 per thousand, while other regions range from …
EA is pushing ads into the playable layer itself, not just menus or loading screens, which makes this more of a design and monetization issue than a simple media buy. …
Roblox is tightening its kid-facing ad stack by making SuperAwesome the sole third-party vendor for under-13 contextual ads worldwide. For studios and brands on the platform, that means more formalized …
Unity says layering gaming audiences on top of category-based ad buys produced big lifts: up to 290% higher CTR and 193% higher engagement for interactive units. The company is pitching …
Unity's participation in IAB Europe's Transparency & Consent Framework is a game changer for developers in the EEA. This move ensures compliance with GDPR while providing advertisers with consent-verified inventory, …
Roblox is set to charge creators for brand integrations starting next year, a shift that aims to standardize ad management on the platform. This move, according to Roblox, is not …
Take-Two's CEO, Strauss Zelnick, argues against in-game ads in premium titles, deeming it unfair to players who pay $70 or $80. He emphasizes that while ads fit free-to-play models, they …
TikTok's refusal to remove AI-generated ads deemed racist has raised serious concerns for developers, particularly those in marketing and business roles. This situation highlights the potential risks of automated content …
The UK's Advertising Standards Authority has prohibited a Call of Duty: Black Ops 7 commercial for trivializing sexual violence. This decision highlights the increasing scrutiny on game content and its …
Microsoft is reportedly introducing ad-supported game streaming for non-subscribers, expanding access to its Cloud Gaming service. This move, while limited, could impact game developers by altering monetization strategies and user …