Branding News
The latest Branding coverage curated for game developers.
Settle In and Get Comfortable with the Designed for XBOX Cozy Collection
Microsoft has expanded its Designed for Xbox lineup with a Cozy Collection of themed peripherals from 8BitDo, SteelSeries, and KontrolFreek. The set is available now, with matching keyboards, mice, controllers, …
Official
XBox Wire
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3 weeks, 5 days ago
Microsoft quietly retires 'This is an Xbox' marketing campaign
Microsoft's decision to retire the 'This is an Xbox' campaign signals a shift in their marketing strategy. This change may impact how developers perceive the Xbox brand and its positioning …
News
Game Developer
·
6 months, 2 weeks ago
Secret Sauce launches marketing brand Weekend Games
Secret Sauce has launched a new marketing brand, Weekend Games, aimed at enhancing game promotion strategies. This initiative could significantly impact how developers market their games, potentially leading to more …
News
GamesIndustry.biz
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9 months, 2 weeks ago