Game Marketing News
The latest Game Marketing coverage curated for game developers.
Unity says 21 Made with Unity games showed up in the October Triple-i Initiative, spanning launches, demos, betas, and new trailers. For developers, the bigger signal is how many mid-sized …
Unity says a slate of its projects will appear in the October Triple-i Initiative showcase, giving developers another look at games and tools built on the engine. The lineup is …
GDC Festival of Gaming says Valve is laying out how Steam will help games stand out in 2026, with a focus on visibility, content optimization, and building momentum for launches. …
GamesIndustry.biz reports that The Tetris Company has distanced itself from a White House parody game, saying it was not involved in its creation and takes copyright infringement seriously. The Tetris …
Xbox’s Free Play Days lineup this weekend includes EA Sports College Football 27 for all Xbox members, plus The Survivalists, The Lonesome Guild, and Under The Waves on timed trials. …
EU AI Act deepfake rules now reach games, and the practical line is whether AI-generated content could be mistaken for something real. Most fantasy assets, fictional voices, and background effects …
Xbox’s Free Play Days lineup this weekend mixes a narrative adventure, a legacy stealth collection, a fighter, and two multiplayer action games. Game Pass Ultimate, Premium, and Essential members can …
Independent game publications are bringing back bundle-style promotions as a practical counter to a brutal market. The pitch is less about discounting and more about mutual support: more visibility for …
Crowdfunding advice here is less about hype and more about fit: build a campaign around your game’s identity and the audience it can actually reach. Thomas Bidaux’s takeaway is that …
The Triple-i Initiative advocates for not-for-profit business models in game development, emphasizing cost coverage over profit maximization. This approach can enhance marketing strategies and showcase games more effectively. Developers, especially …
Steam has revamped its wishlist notification system, enhancing the accuracy of email stats sent to users. This change will ensure that developers see a more reliable count of notifications sent, …
Creating an effective Steam page is crucial for developers aiming to capture player interest and drive sales. This article offers practical insights, likening the process to ski jumping, where precision …
Game discoverability is undergoing significant changes, impacting how developers reach their audiences. With platforms evolving, it's crucial for designers and marketers to adapt strategies to enhance visibility. This shift could …
Sentinel Games is tackling discoverability challenges for indie studios by integrating Twitch features into their game, Cure: A Hospital Simulator. This approach aims to attract streamers, providing organic promotion that …
Resident Evil Survival Unit has surpassed 1 million downloads within its first 24 hours, showcasing its strong market appeal. This rapid success underscores the effectiveness of its marketing strategy, serving …