Launch Strategy News
The latest Launch Strategy coverage curated for game developers.
RuneScape: Dragonwilds is set to land on Xbox Game Pass on 15 September, giving the survival-crafting spin on the RuneScape brand a much wider console audience. For teams watching platform …
Games are increasingly judged like cultural events, not just sequels on a schedule. That shift helps explain why annualized franchises have faded and why some big releases now need years …
Around one in three games announced around Summer Game Fest are missing basic launch groundwork, from a dedicated website to follow-up gameplay and a community Discord. The takeaway for teams …
Blizzard's Johanna Faries has announced the company's readiness to establish consistent launch schedules. This shift could significantly impact project planning for developers across various roles, particularly in production and design. …
Amazon GameLift Servers provides essential steps for game developers to ensure successful launches. Key actions include filling out the Launch Questionnaire and setting up production fleets 2-3 months prior to …