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Player Behavior News

The latest Player Behavior coverage curated for game developers.

Bain & Co: Research shows only one in five players seek out new titles

Bain & Co’s latest gaming survey says only 20% of players actively look for new titles, while two-thirds prefer familiar games or sequels. The data points to a market that …

News GamesIndustry.biz · 1 month, 3 weeks ago