Programmatic Advertising News
The latest Programmatic Advertising coverage curated for game developers.
Everyone is a gamer: inside mobile gaming's biggest audience opportunity
Mobile gaming’s audience is far broader than the old young-male stereotype, and that matters for how games are marketed and monetized. Leaders across ad tech and game publishing point to …
Official
Unity
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2 months, 3 weeks ago
What the industry told us at Cannes 2026: mobile gaming is no longer optional
Mobile gaming is moving from a niche buy to a core programmatic channel, with advertisers treating it as full-funnel media rather than just install traffic. At Cannes 2026, industry leaders …
Official
Unity
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3 months ago
Turning purchase data into outcomes in mobile gaming: Unity and Attain’s partnership
Unity is pairing its mobile game inventory with Attain’s verified purchase data so advertisers can target high-intent audiences and measure real sales lift. The pitch is simple: move beyond clicks …
Official
Unity
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4 months, 3 weeks ago