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Retention News

The latest Retention coverage curated for game developers.

Riot Games is winding down 2XKO active development in December

Riot Games is ending active development on 2XKO in December after the fighter failed to build a large enough retained audience. The team will keep the game available, but the …

News Game Developer · 4 weeks, 2 days ago
Xsolla rolls out publishing tools to keep players 'engaged' after the first purchase

Xsolla has added publishing tools aimed at keeping players spending after the first purchase, pushing beyond one-and-done checkout flows. The new commerce features are meant to help studios drive repeat …

News Game Developer · 1 month, 1 week ago
Introducing Call of Duty: Mobile Season 7 — Terminated

Call of Duty: Mobile Season 7, Terminated, is rolling out with a new content drop aimed at keeping the live service cadence moving. For developers, it’s another reminder that mobile …

Official XBox Wire · 1 month, 3 weeks ago
Gamesight: Creators are best predictor for a game's success, not viewership

Gamesight says the strongest early signal for a PvP FPS’s long-term health is how many creators are actively covering it by day three, not raw watch hours. Across 25 launches, …

News GamesIndustry.biz · 1 month, 3 weeks ago
Mistake: Stop assuming people will finish your game

Many teams still build as if every player will see the ending, but completion rates rarely support that assumption. The practical takeaway is to design for the first session, not …

Video Tim Ruswick · 2 months, 1 week ago
"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers

Older players are a real growth segment: Ampere says the UK has 6.62 million gamers aged 55+ in 2025, rising to 7.32 million by 2031. The catch is that most …

News GamesIndustry.biz · 3 months, 3 weeks ago
Arc Raiders tops 16 million sales and could be heading to China

Arc Raiders has crossed 16 million sales, and the bigger signal for devs is retention: more than half of active players logged over 100 hours in Q1. That kind of …

News Game Developer · 4 months ago