Roas News
The latest Roas coverage curated for game developers.
D7 or D28 IAP ROAS campaigns? The answer is both
Unity is pushing ad buyers to run both D7 and D28 IAP ROAS campaigns instead of choosing one window. The idea is to catch early spenders and the slower converters …
Official
Unity
·
3 months ago
How Playrix is growing Township with Unity Ads’ D28 IAP ROAS optimizer
Playrix is using Unity Ads’ D28 IAP ROAS optimizer to push Township user acquisition toward players who keep spending a month later, not just at install. The setup pairs Vector …
Official
Unity
·
3 months, 2 weeks ago
How Mattel163 unlocks scale with Unity Vector
Mattel163 says Phase 10’s UA push on Unity Ads and Unity Vector delivered a 100% lift in LTV while letting the studio scale spend 20x. The big takeaway for mobile …
Official
Unity
·
4 months ago
Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models
Unity Vector now covers D28 ROAS for IAP, ads, and hybrid monetization, so teams can optimize toward 28-day value instead of just early spend. The practical win is better user …
Official
Unity
·
4 months, 1 week ago