Strauss Zelnick News
The latest Strauss Zelnick coverage curated for game developers.
Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness
Game Developer reports that Take-Two CEO Strauss Zelnick says GTA VI still needs aggressive marketing, even with the franchise’s massive global awareness. His point is that brand recognition alone won’t …
News
Game Developer
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1 week, 2 days ago
Zelnick: Take-Two still believes its online shooter Project Ethos can be a "massive hit" despite high-profile failures
Take-Two says Project Ethos is still being positioned as a potential hit even after a lukewarm open beta forced a reboot. For devs, the notable bit is the company framing …
News
GamesIndustry.biz
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4 months ago
The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world
Take-Two is leaning hard on scale: GTA 6, mobile, and AI-assisted production are the pillars Strauss Zelnick says will keep the company growing. He says AI won’t replace craft, but …
News
GamesIndustry.biz
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4 months ago