User Acquisition News
The latest User Acquisition coverage curated for game developers.
GamesIndustry.biz reports that Apple now faces a £2 billion UK class action over App Tracking Transparency, the iOS privacy framework that reshaped mobile user acquisition in 2021. The claim says …
Tripledot Studios has bought Supersonic from Unity for $40 million, bringing the mobile publisher into its growing group. Supersonic will stay in Tel Aviv and keep its current team, while …
Reforged Labs is shutting down after three years, saying the market it served is narrowing as AI tools improve fast enough for studios to build more of this in-house. The …
Mobile gaming’s audience is far broader than the old young-male stereotype, and that matters for how games are marketed and monetized. Leaders across ad tech and game publishing point to …
Unity is pushing ad buyers to run both D7 and D28 IAP ROAS campaigns instead of choosing one window. The idea is to catch early spenders and the slower converters …
Playrix is using Unity Ads’ D28 IAP ROAS optimizer to push Township user acquisition toward players who keep spending a month later, not just at install. The setup pairs Vector …
Mattel163 says Phase 10’s UA push on Unity Ads and Unity Vector delivered a 100% lift in LTV while letting the studio scale spend 20x. The big takeaway for mobile …
Unity Vector now covers D28 ROAS for IAP, ads, and hybrid monetization, so teams can optimize toward 28-day value instead of just early spend. The practical win is better user …
Supercell is buying Metacore, bringing Merge Mansion into its live games portfolio. The game has over 60 million downloads and Metacore says it has made about $700 million since launch. …
Unity's new D28 IAP ROAS campaigns offer game developers a powerful tool to enhance user acquisition strategies. By targeting users who show long-term value, developers can optimize their in-app purchase …