trailers

2 items across game development

2 results

News

Geoff Keighley clarifies how trailers are selected for Gamescom Opening Night Live

Geoff Keighley has clarified that Gamescom Opening Night Live mixes free editorial picks with paid placements. Smaller teams can still get in on merit, but some slots are effectively bought …

Lewis Packwood · Aug 20, 2026

gamescom opening night live geoff keighley marketing trailers +1

News

Report: The Game Awards trailers can cost devs up to $1 million

The cost of trailers for The Game Awards can be staggering, with 60-second clips hitting $450,000 and three-minute trailers exceeding $1 million. This financial burden primarily impacts producers and marketing …

Diego Argüello · Dec 11, 2025

game awards trailers marketing budgeting