On 6/5/2019 at 2:24 PM, Attila_C said:

NewZoo is known for being extremely expensive

Looking at their published costs and what I see online, I disagree.

All the industry go-to sources I know of have prices that are covered by NDAs, but are generally thousands for the work. Think mid-4-figure or 5-figure depending on what you need and the type of research being done.

Remember you are paying professional workers for professional services.  Consider that even rates for professional plumbing or professional electrical work often starts at $100+ per hour, professional legal services are often $200+/hr, you're talking about professional marketing services and business data services, the cost is similar.

Market data takes a lot of time to put together, in addition to having built the network of contacts to have the data in the first place. 

Buying individual services and professional services is radically different from buying commodity goods and mass-market services. Generating all the data in the first place is expensive, and although the cost is shared between all reports it is still costly.  Further, they can't resell the individual reports multiple times to split the costs, so you're giving the entire cost for putting the report together by yourself. Paying $2000-$2500 for a single report like that is not unreasonable.