Hi,

someone who is supposed to advice me on marketing suggested that I use TikTok to promote my game by telling a story about the development (6 years, bla bla). Does anyone know if PC gamers even use TikTok? I feel like that's just mostly mobile gamers and users without a gaming background but I could be wrong. I mean, it's an exclusively mobile platform, videos are in portrait mode, …

They also suggested to set up a gofundme page and once I reach a certain donation goal (maybe 500 dollars) my game would be free for a year.

Is it just me or is this actually bad advice?

Tom Sloper said:

3. Free for a year for donors - implies that your planned monetization method is subscription. If so, a free (but capped) subscription seems like a reasonable incentive for donations. You can alter the amount, and you can alter the length of the freebie.

He actually suggested to make it free for everyone, not just donors. So I would get almost no sales for a year. Same situation as now but with more effort and I would potentially lose sales because people would have bought the game.

TikTok is indeed a video platform but videos are usually 15 seconds, not enough time to tell a story about a game.

Gaming is a big thing on YouTube, in contrast to music and dance on TikTok (even the icon is a note).

I haven't even seen a description for the videos on TikTok, I guess very few people would even see a link if I put it there. On YouTube I could at least tell people to look in the description, on TikTik that's 20% of the video just to mention the link…

Is it really worth my time producing videos for TikTok when I could instead focus on YouTube (and game development)?

Tom Sloper said:

Maybe you should fire that advisor and find another.

It's funded by the government so I have no choice anymore - but it's free so I don't care much. I got 3 advisors to choose from and the others ones had no experience either. One suggested to find a job in the gaming industry first to get some experience. Not the worst advice but I knew that already and have thought about it for a long time. The other one was honest and said he couldn't help me. And the third one is the one who suggested TikTok.

Rutin said:

Beosar said:
He actually suggested to make it free for everyone, not just donors. So I would get almost no sales for a year.

So the game is going to be free for the first year, and then you're going to charge people to play it after one year being free…?

Yes, that was his idea.