Hi everyone,
I’ve just released eCPM Bazaar on Google Play.
I built it around a problem that comes up often with small mobile games and apps: revenue changes, several metrics move at the same time, and it becomes difficult to tell what actually mattered most.
The Android app compares two AdMob CSV reports and breaks the revenue change into four measurable drivers:
Requests
Match rate
Show rate
eCPM
It also ranks the largest negative changes by country, ad format, ad unit and ad source when those dimensions are available in the reports.
There is an anonymous demo included, so the workflow can be tested without importing personal data. Real CSV files are selected through Android’s system file picker and processed locally on the device. No Google or AdMob login is required, and the files are not uploaded to an eCPM Bazaar server.
Diagnoses can be saved locally and shared as a plain English report.
This is the first public Android release, so the feedback I’m most interested in is practical:
Does it recognize the CSV exports you actually use?
Does the result make the next thing to investigate clear?
It is meant to narrow down an investigation before changing placements or mediation settings. It does not promise higher revenue or claim to prove the underlying root cause.
Google Play:
https://play.google.com/store/apps/details?id=com.ecpmbazaar.diagnosis
Thanks for taking a look. Honest feedback is welcome.