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Game Developer
Game Developer
· 7 months, 2 weeks ago • Diego Argüello

Epic Games announces Fortnite collab program to bolster store sales

Briefing

The newly announced Fortnite collaboration program is set to utilize the marketing power of Fortnite to boost store sales. By partnering with renowned companies such as Capcom and miHoYo, Epic Games is opening doors for developers to create exclusive content that can attract a wider audience. This is particularly relevant for artists and designers who will have the chance to showcase their work in a popular gaming environment.

Developers should pay attention to this initiative as it could lead to increased visibility and potential revenue streams through collaborations. The program emphasizes the importance of creative partnerships in the gaming industry, highlighting how established franchises can benefit from the massive player base of Fortnite. As the program rolls out, it will be interesting to see the innovative content that emerges from these collaborations.

“The marketing power of Fortnite will be leveraged.”

— Epic Games · Announcement of the collaboration program.
Original source
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At a glance
what
Epic Games is launching a Fortnite collaboration program.
who
Partnerships with Capcom and miHoYo.
impact
Provides new marketing opportunities for developers.
context
Emphasizes creative partnerships in the gaming industry.
Signal Positive

The initiative opens new opportunities for developers and enhances visibility.

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