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Game Developer
Game Developer
· 5 months ago • Chris Kerr

'We've been a little bit too romantic:' Ustwo CEO says lowering development costs is now paramount

Briefing

Ustwo, known for its iconic Monument Valley series, is taking a pragmatic approach to game development by prioritizing cost reduction. This strategic pivot is essential as they expand into PC and console markets, where development expenses can escalate quickly.

Developers should pay attention to this shift, as it may influence project scopes and team dynamics. By focusing on efficiency, Ustwo aims to maintain its creative edge while ensuring sustainability in a competitive landscape.

“We've been a little bit too romantic.”

— Ustwo CEO · Discussing the need for cost management.
Original source
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At a glance
what
Ustwo is focusing on lowering development costs.
who
Ustwo CEO and the development team.
impact
This affects designers and producers by shifting project management strategies.
context
This is crucial as the gaming industry faces rising production costs.
Signal Mixed

While focusing on costs is practical, it may challenge creative freedom.

Discuss

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