Rebellion has its fingers in all the pies
Rebellion’s latest transmedia push is less about a single adaptation and more about a decades-long content machine. The company owns comics, novels, tabletop games, a costume/prop business, an audio/Foley setup, a movie studio, and its own Asura engine, all of which feed back into games through photogrammetry and shared worldbuilding.
For developers, the interesting bit is the sequencing: Rebellion says it waits for a game or property to prove itself before expanding it, rather than forcing film/TV plans up front. Atomfall is the clearest example so far, with Video Game Insights estimating 2.5 million+ units sold and a TV series now in development. That approach reduces risk, but it also depends on having enough internal capacity across departments to move when an opportunity lands.
“We acquired the costume company because we were renting period-accurate Second World War uniforms from them for Sniper Elite.”
- what
- Rebellion is leveraging owned comics, tabletop, film, audio, and prop-making capabilities to support game IP and transmedia projects.
- who
- Ben Smith (head of film, TV, and publishing), Victoria Justice (director of consumer products), Hollie Jones (senior community manager), and founders Jason and Chris Kingsley.
- when
- Rebellion bought 2000AD in 2000, set up its movie studio in 2018, and discussed this strategy at the Screen Play event during the London Games Festival in April.
- impact
- The company’s in-house prop/costume work, photogrammetry, Foley, and Asura engine show how vertical integration can reduce outsourcing and keep IP reuse under control.
Strong example of sustainable IP and cross-media growth.
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