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Remedy Entertainment CEO: Alan Wake and Control should have sold more
Remedy Entertainment’s newly appointed CEO is framing Alan Wake and Control as games that should have sold more, which is a pretty blunt read on two of the studio’s best-known IPs. The company seems to be treating that gap between acclaim and sales as a business problem, not a creative one.
Why devs should care: Remedy is signaling that film and TV adaptations are part of the answer to widening the audience. That matters because it suggests future strategy may lean harder on transmedia, brand building, and long-tail IP value rather than relying on game sales alone. For teams shipping premium narrative games, it’s a reminder that critical success and commercial reach can diverge sharply.
“Alan Wake and Control should have sold more.”
- what
- Remedy’s CEO said Alan Wake and Control should have sold more than they did.
- who
- Remedy Entertainment; newly appointed CEO; Alan Wake and Control IPs.
- when
- The statement comes after the CEO’s recent appointment; no specific date was given in the article snippet.
- impact
- Signals a business strategy focused on expanding audience reach, likely affecting future budgeting, marketing, and IP planning.
Good for IP growth, but implies sales underperformance.
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