Hitscan is a new tool for connecting publishers with creators that are "driving the most impact and viewership"

Open World, the games-focused arm of Loaded Holdings, has introduced Hitscan, a new platform for publisher-side creator discovery and analytics. The tool is built to help teams identify which creators are driving viewership, engagement, and measurable impact around a game, while also tracking relationship history and program participation over time.

The practical angle is consolidation: instead of juggling separate tools for Twitch metrics, creator outreach, and campaign history, Hitscan is meant to give marketing, brand, and product teams a shared view of the same data. That includes roster management, alerts for dormant partners, and context on when a creator joined a program and what incremental value they brought afterward.

Open World says the system is tailored to each publisher rather than offering a generic leaderboard of big names. It can sort creators by geography, prior work, audience fit, and coverage of similar or competitive games, which should make it more useful for both indie teams with tiny marketing staffs and larger publishers running formal creator programs. Devolver Digital and Skybound are already using it, with Devolver calling out back-catalogue coverage as a useful use case.

The broader bet is that creator marketing is becoming a long-term operational discipline, not just a one-off outreach list. Open World is also tying Hitscan to its Drope.me acquisition, suggesting a pipeline from intelligence to activation. AI-assisted querying is part of the roadmap, with the goal of turning creator data into actionable recommendations instead of another...