Influencer Marketing News
The latest Influencer Marketing coverage curated for game developers.
FirstLook has launched Creators.gg, a creator-first platform aimed at helping studios work with streamers of any size instead of chasing only the biggest channels. The service gives creators early access …
Open World has launched Hitscan, a creator-intelligence platform aimed at helping publishers see which streamers and video creators are actually moving the needle for their games. It folds discovery, roster …
Rokky has released a free browser plugin that lets publishers check whether issued Steam keys from bundles, press, or influencer campaigns have been redeemed. The Steam Key Checker is aimed …
Balatro, a 2024 indie success, sold over 5 million copies thanks to effective influencer pitching. Wout Van Halderen from Playstack shares insights on this process at GDC 2025, emphasizing the …