Asha Sharma reportedly informs staff that Xbox has "started to return to growth" during internal town hall
GamesIndustry.biz reports that Xbox CEO Asha Sharma used an internal town hall to tell staff the platform has “started to return to growth” after hitting an all-time low. She framed the turnaround as a result of “the right decisions to reinvest in the business,” while stopping short of sharing exact numbers.
Sharma said Xbox has returned to growth in its first-party segment and that user engagement has stabilized after earlier declines this year. She also pointed to recent releases as strong performers, and reiterated plans to make Game Pass “a more flexible system” after significant drops under prior leadership.
On hardware, Sharma said next-gen Project Helix will be a family of devices rather than a single console, arguing there is no one device that fits every player. She added that Xbox will keep investing in console, cloud gaming, disc-to-digital, and Play Anywhere to strengthen the current generation.
The update lands amid a broader restructuring at Xbox, including a 20% workforce reduction, studio closures and divestitures, and internal reorganization across several teams. For developers, the signal is that Microsoft is still betting on Xbox as a platform business, but with a wider hardware strategy and more pressure to make services and cross-platform distribution work.
“After an all-time low, we've started to return to growth.”
- what
- Xbox says it has started to return to growth, with first-party improving and engagement stabilizing.
- who
- Xbox CEO Asha Sharma, speaking in an internal town hall; reported by GamesIndustry.biz and Windows Central.
- when
- Sharma’s comments were made during a recent internal town hall; they follow earlier declines this year and last week’s denial that Xbox is for sale.
- impact
- Developers may see more emphasis on Game Pass flexibility, cloud, Play Anywhere, and multi-device hardware planning.
Growth signals, but restructuring and uncertainty remain
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