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The latest Business coverage curated for game developers.

2XKO would have needed an MAU base "in the high hundreds of thousands, if not millions" to succeed

GamesIndustry.biz says Riot Games' 2XKO would have needed a monthly audience in the high hundreds of thousands, if not millions, to make its live-service model work. Marc Merrill said the …

News GamesIndustry.biz · 1 day, 22 hours ago
'Xbox is not for sale,' CEO Asha Sharma says

Game Developer reports that Xbox CEO Asha Sharma drew a hard line on the brand’s future, saying Xbox is not for sale. The comment came during a New York Times …

News Game Developer · 2 days, 13 hours ago
Jobs roundup: October | Code Wizards Group appoints Catherine Bygrave as head of commercial

GamesIndustry.biz says Code Wizards Group has named Catherine Bygrave head of commercial, bringing in a veteran with experience at Activision, Sumo, Gfinity, and Humble Games. The October jobs roundup also …

News GamesIndustry.biz · 2 days, 22 hours ago
Xbox CEO Asha Sharma insists "Xbox is not for sale"

GamesIndustry.biz reports that Xbox CEO Asha Sharma is pushing back on spin-off talk, saying flatly that “Xbox is not for sale.” The denial lands as Microsoft keeps reshaping the division …

News GamesIndustry.biz · 3 days, 14 hours ago
How to run an indie game studio: Part 1, What is a studio?

GamesIndustry.biz argues indie founders need to build the studio, not just the game, if they want long-term survival. The piece frames a studio around team, IP, and distribution, then ties …

News GamesIndustry.biz · 3 days, 18 hours ago
Zynga reportedly almost acquired Supercell for $400m in 2012, but deal fell through following failure of OMGPop

GamesIndustry.biz reports that Zynga nearly bought Supercell for $400 million in 2012, but the deal collapsed after Zynga's board balked at another acquisition. Mark Pincus says the failure of OMGPop …

News GamesIndustry.biz · 3 days, 18 hours ago
Global game content revenue forecast to rise 2.3% to $229.1bn in 2030, supported by PC and Asia-Pacific market

GamesIndustry.biz reports that global game content revenue is forecast to climb from $204.4 billion in 2025 to $229.1 billion by 2030. S&P Global Market Intelligence Kagan sees PC and Asia-Pacific …

News GamesIndustry.biz · 4 days ago
Microsoft CEO says Xbox is simply 'streamlining' after cutting over 5,750 jobs in three years

Game Developer reports that Microsoft CEO Satya Nadella is framing Xbox’s recent layoffs and studio closures as “streamlining,” even as the division has shed more than 5,750 jobs in three …

News Game Developer · 5 days, 19 hours ago
Microsoft boss Nadella says Xbox has to invent "sustainable business model"

GamesIndustry.biz says Microsoft wants Xbox to find a “sustainable business model” as it pushes to reach more players across PC and console. Satya Nadella tied that goal to recent “streamlining,” …

News GamesIndustry.biz · 5 days, 23 hours ago
Stop Making Games. Start Competing.

Payne Robinson argues indie dev is now a competition, not just a craft exercise, and frames Steam success as a race for attention. He points to his own projects, including …

Video Payne Robinson · 6 days, 8 hours ago
"Crowdfunding is fundamentally a marketing and a community exercise" – What developers need to know about funding a game with Kickstarter in 2026

GamesIndustry.biz says Kickstarter is still a viable funding lane for games, but only if studios treat it as marketing first. In 2025, game projects raised $26 million on the platform, …

News GamesIndustry.biz · 1 week, 1 day ago
Build A Rocket Boy has appointed administrators

GamesIndustry.biz reports that MindsEye developer Build A Rocket Boy has appointed administrators after its latest layoffs. The move signals insolvency protection, with the studio carrying heavy losses and creditor debt. …

News GamesIndustry.biz · 1 week, 1 day ago
'We want to keep it very simple:' How Nex Playground is beating expectations during a hardware crisis

Game Developer details how Nex Playground is outperforming expectations even as hardware costs squeeze the business. The company is keeping the product deliberately simple so it can preserve margin and …

News Game Developer · 1 week, 4 days ago
"There is no easy answer anymore, there's no kind of playbook" – Secret Mode is hedging its bets with two very different pillars

GamesIndustry.biz says Secret Mode is leaning on two very different bets: pure indies and higher-budget projects with long tails. The newly independent UK publisher says discoverability is brutal, so it …

News GamesIndustry.biz · 1 week, 4 days ago
Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: "You always have to go out and create enthusiasm"

GamesIndustry.biz says Strauss Zelnick is defending GTA 6's marketing push, arguing even a mega-franchise still has to build awareness and excitement. Take-Two and Rockstar are treating promotion as part of …

News GamesIndustry.biz · 2 weeks, 1 day ago
GDC Festival of Gaming appoints four members to advisory board

GamesIndustry.biz reports that GDC Festival of Gaming has added four new advisory board members as it continues reshaping the 2027 show. The board now includes leaders from business, narrative, operations, …

News GamesIndustry.biz · 2 weeks, 2 days ago
Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness

Game Developer reports that Take-Two CEO Strauss Zelnick says GTA VI still needs aggressive marketing, even with the franchise’s massive global awareness. His point is that brand recognition alone won’t …

News Game Developer · 2 weeks, 2 days ago
Saudi Arabia's PIF reportedly considering to combine EA with Savvy Games Group

GamesIndustry.biz reports Saudi Arabia's PIF is weighing a merger of Electronic Arts into Savvy Games Group after completing its $55 billion buyout of EA. The move would tighten coordination across …

News GamesIndustry.biz · 3 weeks, 1 day ago
Frontier Developments FY26 adjusted operating profit jumps 62% to £21.4m

GamesIndustry.biz reports Frontier Developments posted record FY26 results, with adjusted operating profit up 62% to £21.4 million and revenue rising 16% to £104.8 million. The boost came from Jurassic World …

News GamesIndustry.biz · 3 weeks, 3 days ago
Gamescom Asia x Thailand Game Show announces exhibitor lineup for 2026

GamesIndustry.biz says Gamescom Asia x Thailand Game Show 2026 is stacking its business floor with Capcom, Bandai Namco, Nintendo and PlayStation partners, plus AMD, Lenovo, Razer and more. The Bangkok …

News GamesIndustry.biz · 3 weeks, 3 days ago
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