Marketing News
The latest Marketing coverage curated for game developers.
GamesIndustry.biz says Code Wizards Group has named Catherine Bygrave head of commercial, bringing in a veteran with experience at Activision, Sumo, Gfinity, and Humble Games. The October jobs roundup also …
Steamworks Development says Steam will start phasing out its manual Discounts & Events calendar in early 2027, replacing fixed promo slots with more dynamic, personalized recommendations. Valve says the test …
GamesIndustry.biz reports that a handful of indies are deliberately launching on November 19, the same day Grand Theft Auto 6 lands. Fairy Mount’s Flame, Forest and Flood and Devolver’s Volvy’s …
XBox Wire says Gears of War: E-Day is getting a pizza tie-in with Prince St. Pizza, and the promotion runs through November 1 in the U.S. and Toronto. Purchases of …
Payne Robinson argues indie dev is now a competition, not just a craft exercise, and frames Steam success as a race for attention. He points to his own projects, including …
XBox Wire says Gears of War: E-Day is getting a Liquid Death tie-in that unlocks a Legendary animated pose, Chainsaw Flex, plus branded banner, emblem, and icon. The promotion runs …
GamesIndustry.biz says Kickstarter is still a viable funding lane for games, but only if studios treat it as marketing first. In 2025, game projects raised $26 million on the platform, …
GamesIndustry.biz says Strauss Zelnick is defending GTA 6's marketing push, arguing even a mega-franchise still has to build awareness and excitement. Take-Two and Rockstar are treating promotion as part of …
Game Developer reports that Take-Two CEO Strauss Zelnick says GTA VI still needs aggressive marketing, even with the franchise’s massive global awareness. His point is that brand recognition alone won’t …
XBox Wire has surfaced a Tokyo Game Show campaign trailer for Modern Warfare 4, putting the next entry’s single-player push in front of players ahead of the show. For developers, …
Payne Robinson argues indie games need a punk movement again: smaller, louder, and less polished on purpose. The call is tied to his own projects, including Medium Rare and Execute, …
GamesIndustry.biz reports that Rockstar’s GTA 6 preview on Netflix drove over 100,000 US sign-ups in a six-hour exclusivity window on August 27. The clip also pulled lapsed viewers back, boosted …
GamesIndustry.biz reports that Keywords Studios has rolled seven marketing and trailer shops into FreeAnimal, a single global creative agency for games clients. The move keeps existing contracts intact while giving …
Ars Technica reports that Valve staged the “leaked” Left 4 Dead 2 trailer after the ESRB blocked its planned release. Former writer Chet Faliszek says the studio pushed it out …
GamesIndustry.biz reports that Peak and Another Crab's Treasure studio Aggro Crab has launched a publishing label for “intense, stylised games with an attitude.” The label will back small teams with …
GamesIndustry.biz reports that GTA 6’s extended look pulled 31.1 million Netflix views in four days, making it the platform’s most-watched title last week. The 30-minute preview then hit YouTube, where …
GamesIndustry.biz reports that UKIE has launched the Discord-backed Go To Market Academy to help early-stage UK indie studios sharpen launch plans and build communities. The six-module program starts with an …
Payne Robinson argues that too many indie projects play it safe, and that sameness is killing their chances on Steam. The practical takeaway for devs: a strong hook, a stranger …
GamesIndustry.biz argues GTA 6 could lift more than Rockstar’s bottom line, with the game’s scale and reach likely to pull attention, investment, and cultural momentum back toward games. The extended …
GamesIndustry.biz reports Netflix US mobile viewership jumped 35% hour-over-hour during Grand Theft Auto 6’s extended preview, with app usage up 50% versus the prior 12 Thursdays. The spike also drove …