Griffin Gaming Partners and Entertainment 360 launch new company to support video game adaptations for film and TV

GamesIndustry.biz reports that Griffin Gaming Partners and Entertainment 360 have launched HITpoint Entertainment, a new company focused on developing video game adaptations for film and television. The pitch is straightforward: combine Griffin’s ties across the game business with Entertainment 360’s experience packaging IP-driven screen projects, then match each property with filmmakers, talent, and studio partners that fit the material.

For developers, the notable part is the stated intent to keep creators involved from initial development through production. That could mean more direct access to writers, directors, actors, and producers, while also reducing the usual disconnect between game teams and Hollywood decision-making. Griffin says the venture is meant to serve its portfolio of more than 100 companies as well as the wider ecosystem.

The timing also lines up with a broader wave of game-to-screen projects. Griffin co-founder Peter Levin was an investor in Amazon’s Fallout series, while Entertainment 360’s clients are involved in the live-action Legend of Zelda adaptation. HITpoint is also looking beyond blockbusters: it plans to mine indie games too, using Griffin’s $100 million indie fund led by Hooded Horse CEO Tim Bender.

Nick Tuosto said Griffin’s core strategy is to support independent studios in launching successful games, with the added possibility of activating new IP in other formats. The practical question for developers is whether this model can create better alignment on rights, creative control, and long-term value when a game starts attracting...