Merchandising News
The latest Merchandising coverage curated for game developers.
XBox Wire says Gears of War: E-Day is getting a pizza tie-in with Prince St. Pizza, and the promotion runs through November 1 in the U.S. and Toronto. Purchases of …
Xbox is marking its 25th anniversary with a mix of community-facing cosmetics, curated Game Pass collections, a global FanFest tour, and a new official merch store. The most developer-relevant angle …
Gears of War: E-Day is getting a limited Gibson guitar collection built around Marcus Fenix and Dominic Santiago. The two hand-painted instruments turn franchise themes into physical art, and only …
Microsoft is rolling out Gears of War: E-Day hardware tie-ins ahead of the game’s launch, including a $89.99 limited-edition Xbox Wireless Controller now available for preorder. A second controller can …
Stellar Jockeys has turned Brigador merch into a real revenue line, but only after learning the hard way that physical goods are a different business from games. The studio says …