Take-Two boss Zelnick says it would be "unfair" to put ads in premium games
In a recent discussion, Strauss Zelnick, the CEO of Take-Two Interactive, firmly stated that incorporating ads into premium games is unfair to consumers who invest heavily in these titles. He acknowledged the role of advertising in free-to-play games but maintained that it disrupts the player experience in premium games like NBA 2K. This perspective could shape future monetization strategies for developers, especially those working on premium titles.
Additionally, Zelnick pointed out the need for Take-Two to expand its market reach beyond the US and Western Europe, suggesting that localization and partnerships are crucial for tapping into underserved regions like India and Africa. This shift could open new opportunities for developers to create content tailored to diverse audiences, potentially leading to a more global gaming landscape.
“It would seem unfair to have interstitial advertising in a game that someone paid $70 or $80 for.”
- what
- Zelnick opposes in-game ads in premium games.
- who
- Strauss Zelnick, CEO of Take-Two Interactive.
- when
- Comments made during a discussion with The Games Business.
- impact
- Developers may need to rethink monetization strategies.
Zelnick's stance on ads reflects a protective view of premium gaming but highlights market...
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