"They wouldn't look at any game that was less than £50 million" Why Tencent's all-in strategy didn't suit Bulkhead

Bulkhead's journey illustrates the complexities of navigating funding from major players like Tencent. Initially thriving under indie budgets, the studio faced pressure to scale its projects to meet Tencent's £50 million threshold, a demand that clashed with their vision for games like Wardogs. This tension culminated in Bulkhead's transition to a new holding company, Super Media Group, allowing them to retain creative control while still benefiting from previous partnerships.

For developers, this case serves as a reminder of the importance of aligning project scope with funding expectations. As the industry evolves, understanding the balance between ambition and feasibility becomes crucial, especially for studios aiming to maintain their identity amidst corporate pressures.