"More charities than ever are looking at games": Meet Cause+Select, the platform linking the games industry to top charities
Ctrl+Impact and publishing agency ICO have launched Cause+Select, a beta platform meant to connect charities with games companies and content creators. Charities list campaigns, needs, and partnership goals; developers and creators can filter by cause, region, and other criteria, then express interest and let the charity approve the connection.
For studios, the practical angle is cutting down on the flood of reactive charity requests and making partnerships feel less one-sided. Emanuel argues charities can bring more than goodwill: ambassadors, talent access, venue connections, and marketing value. The beta is free for developers, publishers, and creators, while charities pay a nominal fee, and the current pilot includes Calm, Gamers Outreach, CoppaFeel, WWF, and Make-A-Wish.
“More charities than ever are looking at games”
- what
- Ctrl+Impact and ICO launched Cause+Select, a beta platform for matching charities with games industry partners.
- who
- Wayne Emanuel founded Ctrl+Impact; partner charities include Calm, Gamers Outreach, CoppaFeel, WWF, and Make-A-Wish.
- when
- The platform is in beta now and is planned to run as a year-long beta before expansion.
- impact
- Studios, publishers, and creators get a more structured way to find charity partnerships instead of handling scattered inbound requests.
Makes charity partnerships more structured and mutually useful
Follow charity updates
See relevant stories in your personalized news feed.
Discussion