Fit For a Spartan: Win a 1:18 Replica of a Special Halo-Inspired Ride
Halo and Lamborghini have teamed up for a branded celebration around Halo: Campaign Evolved, centered on a bespoke Urus SE Master Chief 117 Edition. The SUV uses a Master Chief-inspired livery with armor-green paint, gold-tinted windows, visor-like headlights, and the number 117 worked into the design. For developers, this is another example of a franchise launch extending beyond the game itself into physical collectibles and automotive branding.
The crossover also reaches Forza Horizon 6, where the Master Chief 117 Edition livery becomes available on July 30, 2026. Players can redeem it through the in-game Message Center and it will be added to their garage automatically. That kind of distribution is a reminder that live-service-style messaging and entitlement delivery now matter even for one-off promotional content.
Halo is also offering a limited number of 1:18-scale replicas through an online sweepstakes. Entry requires following Xbox on X and reposting the official sweepstakes post with #MasterChief117Sweepstakes. The giveaway ends at 5:00 p.m. PT on September 13, 2026, and is open to legal residents of Xbox-supported regions, excluding Russia, age 18 and up.
Halo: Campaign Evolved launches globally on July 28, 2026, with early access starting July 23 for Premium Edition owners. It will ship on Xbox Series X|S, Xbox on PC, cloud, Steam, and PlayStation 5, with Game Pass, Xbox Play Anywhere, cross-play, and cross-progression support. For teams watching platform strategy, it’s a notable reminder that major IP launches are now built to span console, PC, subscription,...
“legendary performance meets legendary heroism”
- what
- Halo and Lamborghini created the Urus SE Master Chief 117 Edition, plus limited 1:18 replicas and an in-game Forza Horizon 6 livery.
- who
- Microsoft/Xbox, Halo, Automobili Lamborghini, and Forza Horizon 6 are involved.
- when
- Halo: Campaign Evolved launches July 28, 2026; early access begins July 23; Forza livery arrives July 30, 2026; sweepstakes ends September 13, 2026.
- impact
- Shows how major game launches now extend into physical merch, cross-brand marketing, and in-game entitlement delivery.
Strong brand visibility, but mostly marketing rather than dev-facing news
Follow xbox updates
See relevant stories in your personalized news feed.
Discussion