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GamesIndustry.biz
GamesIndustry.biz
· 9 months, 2 weeks ago • Lewis Packwood

PUBG and Inzoi directors offer a glimpse of Krafton's AI-first culture

Briefing

Krafton's recent announcement to become an 'AI-first company' marks a significant shift in its operational strategy. By investing 100 billion Korean won in a new GPU cluster, the company aims to integrate AI as a core component of its development processes. This change will likely affect programmers and designers, as they will need to embrace AI tools for problem-solving and creative processes.

For developers, this means adapting to new technologies and potentially rethinking workflows. As AI continues to evolve, understanding its applications in game development will be crucial. This initiative not only reflects Krafton's commitment to innovation but also sets a precedent for the industry, encouraging other studios to explore AI integration.

“We will prioritize AI as a central and primary means of problem-solving.”

— Krafton Directors · Describing the company's new direction.
At a glance
what
Krafton announced it will become an 'AI-first company'.
who
Krafton, known for PUBG and Inzoi.
when
Announcement made in October.
impact
Developers will need to adapt to AI-driven workflows.
Signal Positive

Emphasizes innovation and investment in future technologies.

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