Once Human has launched on Xbox Series X|S with Game Pass, bringing its free-to-play survival shooter to console with cross-play, cross-progression, and Xbox Play Anywhere. The port adds a first-person …
Will Fulton, XBOX Wire Editor·
survivalonce humanxbox series xsgame passfree-to-play+1
Mattel has formed Mattel Game Studios, a global team built to develop and publish games from its own brands. The group spans nearly 300 staff across Los Angeles and Hangzhou, …
Block Blast!, the most downloaded mobile game of 2025, is heading to Apple Arcade in September with ads removed. For teams shipping free-to-play mobile games, it’s another reminder that subscription …
Ustwo Games is moving to a PC-first strategy after being squeezed out of mobile by free-to-play economics. The studio, known for Monument Valley, Assemble With Care, and Desta: The Memories …
Pokémon Go pulled in more than $48.5 million in in-app purchases during its 10th anniversary week, setting a new weekly revenue record. The spike came during the Road to Legends …
Football games are fragmenting fast after EA and FIFA split in 2022. EA Sports FC and eFootball still dominate, but UFL, Netflix’s FIFA World Cup: Launch Edition, and FIFA’s broader …
Premium mobile games are seeing a real rebound, with releases up 77% in 2025 to just under 750 titles. PC and console ports are still a small slice of the …
Playrix is using Unity Ads’ D28 IAP ROAS optimizer to push Township user acquisition toward players who keep spending a month later, not just at install. The setup pairs Vector …
Sega’s FY26 results show the cost of a few bad bets: a $200 million Rovio impairment helped push the company to a ¥5.7 billion net loss. The bigger strategic shift …
2K has cut staff at 31st Union as Project Ethos gets a “renewed direction and vision,” which sounds like a midstream reset rather than a simple trim. The studio says …
Konami's eFootball has achieved a remarkable milestone, surpassing 1 billion downloads since its late 2021 launch. This free-to-play rebranding of PES reflects a significant shift in how developers approach monetization …
The Elder Scrolls: Blades, a free-to-play title, will be shut down on June 30, 2026. This decision impacts developers involved in live service games, particularly those focused on mobile platforms. …
Fortnite's 'Save the World' mode is now free-to-play, a significant shift that could reshape player engagement and monetization strategies. This change follows a recent announcement of a V-Bucks price increase, …
The free-to-play Wuxia game Where Winds Meet has achieved a remarkable milestone, surpassing 9 million players within just two weeks of its launch. This rapid growth highlights the game's appeal …
Vikki Blake·
wuxiafree-to-play
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