Taketwo News
The latest Taketwo coverage curated for game developers.
Game Developer reports that Take-Two CEO Strauss Zelnick says GTA VI still needs aggressive marketing, even with the franchise’s massive global awareness. His point is that brand recognition alone won’t …
GamesIndustry.biz reports that GTA 6’s extended look pulled 31.1 million Netflix views in four days, making it the platform’s most-watched title last week. The 30-minute preview then hit YouTube, where …
Amir Satvat has joined 1Up Ventures as general partner after leaving Tencent Games, bringing his job-networking work at ASGC into a more direct investing role. The September hiring roundup also …
Take-Two is moving to choke off a widening GTA VI leak tied to an entity calling itself Cyberleek, which may have access to a playable build. The company has subpoenaed …
Sensor Tower says 89% of GTA6 preorders are for the $100 Ultimate Edition, a striking premium skew for a $80/$100 split. The pattern is even stronger on Xbox than PlayStation, …
Take-Two is treating GTA 6's Netflix gameplay debut as just the first step in a much larger marketing push. Strauss Zelnick says pre-orders are already “unprecedented and astonishing,” but he’s …
Take-Two posted Q1 net bookings ahead of guidance, driven by NBA 2K, GTA, and Zynga, while revenue rose 2% to $1.53 billion. The bigger development for devs is a $43.4 …
Rockstar has priced GTA 6 at $79.99 for the standard edition and $99.99 for the ultimate edition, with physical copies shipping as download codes instead of discs. The move pushes …
Leaks tying Sarah Bond, Strauss Zelnick, and other game execs to Peter Thiel's invite-only Dialog conference are mostly a business-and-reputation story, not a dev-production one. For teams, the practical takeaway …
Take-Two’s former head of AI says the real risk isn’t just bad genAI output, but the hype cycle itself crowding out useful traditional AI work. Luke Dicken argues LLMs can …
Take-Two is effectively betting its FY27 on GTA VI, projecting about $8B in revenue for that year. For devs, the bigger signal is how one blockbuster can dominate a publisher’s …
Take-Two closed FY2026 with net bookings up 19% to $6.72B, but the real story for developers is where that money came from: mobile, NBA 2K, and GTA Online. Q4 was …
Take-Two is leaning hard on scale: GTA 6, mobile, and AI-assisted production are the pillars Strauss Zelnick says will keep the company growing. He says AI won’t replace craft, but …
Take-Two has made significant layoffs, including the head of AI, which could impact ongoing AI initiatives in their game development. This move raises concerns about the company's commitment to AI …
Take-Two's president clarified that Google's Genie is not a game engine and cannot replace the creative process in game development. While this may concern some, the company is still focused …
Take-Two Interactive's latest quarter has exceeded expectations, largely driven by the impressive sales of GTA V, which has now surpassed 225 million units globally. This milestone not only highlights the …
Take-Two Interactive has confirmed that development on the Borderlands 4 port for the Nintendo Switch 2 has been paused. This decision could impact various roles within the development team, particularly …
Take-Two Interactive's recent financial report reveals a significant 25% increase in net revenue, reaching $1.7 billion. This surge is largely attributed to the strong performance of the NBA 2K and …
Take-Two's CEO highlights the potential of generative AI tools to enhance efficiency in game development, particularly in cost and time savings. However, he emphasizes that the company's game worlds remain …
Take-Two's strategic move to hire leads from the Perfect Dark studio signals a significant shift in their development approach. This new team, led by Darrell Gallagher and Brian Horton, is …